How to Buy Bitcoin

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Buying bitcoin in 2026 takes about as long as opening a bank account online: you sign up, prove who you are, connect a bank, and place an order. The whole thing can be done in an afternoon, and you can start with $10.

This page walks through it from the beginning. It assumes you have read What Is Bitcoin? and know roughly what you are buying. It is education, not financial or tax advice.

Before you start

Only use money you can afford to lose. Bitcoin has survived for seventeen years, but it has also dropped by half or more several times along the way. Rent money, emergency savings, and borrowed money do not belong here.

Expect swings. A 10 percent move in a day is normal. If watching that would keep you up at night, buy less, or buy slowly over time rather than all at once.

You do not need a whole coin. One bitcoin divides into 100 million units called satoshis, or sats. Every exchange lets you buy a dollar amount, so “buy $25 of bitcoin” is a perfectly normal order.

The four ways to get bitcoin

1. An exchange

An exchange is a regulated company that lets you trade dollars for bitcoin and other coins, like a brokerage for crypto. Examples are Kraken, Coinbase, and Gemini. Pros: lowest fees, most payment options, insured dollar balances, easy to sell later. Cons: you must verify your identity, and until you withdraw, the exchange holds your coins.

2. A bitcoin-only app

Strike, River, and Swan sell bitcoin and nothing else. Pros: simpler screens, no temptation to buy random coins, and they are built around recurring buys and moving coins to your own wallet. Cons: fewer features for traders, and no ether or stablecoins if you later want them.

3. A bitcoin ATM

These are kiosks in gas stations and grocery stores that take cash and send bitcoin to a wallet address you show them. Pros: cash, fast, no bank needed. Cons: fees typically run 10 to 20 percent as of 2026, most still require ID above small amounts, and they are a favorite tool of scammers who talk victims into “paying a fine in bitcoin.” We do not recommend them except as a last resort.

4. Earn it or get paid in it

Some employers and freelance platforms will pay part of a salary in bitcoin, some apps pay bitcoin rewards on purchases (see our Lolli review), and you can simply ask a client to pay you in it. Pros: no purchase fees, and it forces you to learn wallets. Cons: it is still taxable income at the dollar value when received, and the amounts are usually small.

Step by step on an exchange

  1. Choose an exchange. For most beginners in the US, that means Kraken, Coinbase, or Gemini for an all-purpose account, or Strike, River, or Swan if you only want bitcoin. The next section and our comparison page help you pick.
  2. Sign up and verify your identity. Every US exchange must follow “know your customer” rules, or KYC: the same anti-money-laundering law banks follow. You will upload a driver’s license or passport, take a selfie, and give your Social Security number. Approval usually takes minutes, sometimes a day or two.
  3. Add a payment method. A bank transfer (ACH) is usually free or nearly free but can take a few days to clear. A debit card is instant but often costs 2 to 4 percent. Wire transfers are fast and cheap for large amounts. Start with ACH unless you are in a hurry.
  4. Buy. A market order buys right now at whatever the current price is; a limit order waits until the price hits a number you set. Beginners can use market orders. Most exchanges also offer recurring buys, a set amount every day, week, or month, which smooths out the price swings and removes the urge to time the market.
  5. Decide where to keep it. Leaving bitcoin on the exchange is convenient, but if the exchange is hacked or goes bankrupt, you are a creditor waiting in line. Moving it to your own wallet, an app or small device that holds the keys to your coins, means only you can spend it, and only you can lose it. Read Wallets and Self-Custody before choosing.

Which exchange?

The exchanges below are available to US customers, verify identity, and let you withdraw bitcoin to your own wallet. They differ in fees, how many coins they sell, how simple the app is, and how long they have run without a serious incident. Pick the one that matches what you want to do, not the one with the biggest ad budget.

Kraken

Veteran exchange, US and Canada, with pro tools and reserves proof

Coins
Hundreds of cryptocurrencies (600+ pairs) plus US stocks and ETFs
Fees
Kraken Pro 0.40% maker / 0.80% taker at the entry tier (falls with volume); simple app 1% on instant and recurring buys, 1.5% on custom orders, plus a spread; ACH deposits free
Custody
Custodial; withdraw to your own wallet on-chain (0.000015 BTC fee) or over Lightning; no retail vault or multisig product
Best for
Buyers in the US (outside New York and Maine) or in Canada who want an established, regulated exchange and will use the Pro interface to keep fees low
Pros
  • Free ACH and wire deposits and free ACH withdrawals
  • Quarterly proof of reserves you can verify yourself (BTC 102.9% backed as of June 30, 2026)
  • Operating since 2011 with no known theft of customer funds from its exchange wallets
Cons
  • Not available in New York or Maine (US)
  • Simple app pricing is 1% or more plus a spread; debit-card deposits cost 3.75%
  • Insider data incidents in 2025 and 2026 exposed limited support data for about 2,000 accounts (no funds lost)

Open a Kraken account Read our review

Coinbase

Biggest US exchange, also in Canada: easy on-ramp, pricey buys

Coins
360+ crypto assets, plus US stocks, ETFs and prediction markets
Fees
Simple buys include a spread plus a Coinbase fee that depends on payment method and size (shown at checkout); Advanced Trade has no spread and volume-tiered maker/taker fees; Coinbase One from $4.99/month waives trading fees
Custody
Custodial; withdraw to your own wallet any time; optional Coinbase Vault with a 48-hour delay; separate self-custody Coinbase Wallet app
Best for
Beginners in the US or Canada who want the simplest, most regulated on-ramp and will use Advanced Trade or keep purchases small
Pros
  • Publicly traded (Nasdaq: COIN, in the S&P 500) with audited financials and a New York BitLicense since 2017
  • Easy to leave: withdraw to your own wallet any time, or use the free Coinbase Wallet app
  • Available in all 50 states with bank, card and PayPal funding
Cons
  • Simple buy/sell pricing is opaque: a spread plus a fee only revealed at checkout
  • May 2025 insider data breach exposed personal data of about 69,000 customers
  • No exchange-wide proof of reserves; relies on public-company audits instead

Open a Coinbase account Read our review

Gemini

New York-chartered custodian; use ActiveTrader to avoid the markup

Coins
Roughly 100+ cryptocurrencies (125 listed as tradable in May 2026), plus US stocks and ETFs
Fees
ActiveTrader 0.60% maker / 1.20% taker at the entry tier; simple Gemini Mode buys carry an unpublished fee plus a spread; ACH free, debit card 3.49%, USD wire withdrawal $25
Custody
Custodial (Gemini Trust Company, a New York-chartered qualified custodian); withdraw to your own wallet with a network-based fee
Best for
US buyers who prioritize a New York-regulated, audited custodian and are willing to learn ActiveTrader
Pros
  • New York trust charter, SOC 1 and SOC 2 Type 2 audits by Deloitte, and customer funds held 1:1
  • Free ACH deposits and withdrawals
  • Gemini Earn customers were repaid in full in 2024, and the SEC dropped its Earn case in January 2026
Cons
  • Simple-mode pricing is opaque and can total well over 2% all-in
  • Debit-card buys cost 3.49% and wire withdrawals $25
  • Heavy 2025 losses, 2026 layoffs and executive departures after its September 2025 IPO

Open a Gemini account Read our review

Strike

Bitcoin-only app: free withdrawals, fee-free recurring buys, Lightning

Coins
Bitcoin only
Fees
One-time buys tiered by monthly volume (0.89%-0.99% for small buys, falling below 0.5% at high volume); recurring buys free after the first week; ACH and wire deposits free; on-chain withdrawals free on the slower Flexible tier
Custody
Custodial (Strike holds keys in-house, mostly multisig cold storage); free on-chain withdrawals and auto-withdrawals to your own wallet; Lightning sends supported
Best for
Bitcoin-only savers who dollar-cost average, want free withdrawals to their own wallet, or want to use Lightning
Pros
  • Free on-chain withdrawals (Flexible tier) and free automatic withdrawals to your own address
  • Recurring buys are fee-free after the first week; paycheck direct deposit converts to bitcoin fee-free up to $20,000 a month
  • Licensed in 49 US jurisdictions including a New York BitLicense (March 2026); SOC 2 Type II audited
Cons
  • No proof of reserves; you rely on Strike's statement that bitcoin is backed 1:1
  • Small one-off buys pay the top fee tier; instant card deposits cost extra
  • App-first with no desktop trading interface; bitcoin only, no altcoins or stocks

Open a Strike account Read our review

River

Bitcoin-only: zero-fee recurring buys, monthly proof of reserves

Coins
Bitcoin only
Fees
1.00% on one-time buys and sells (lower above $1M) plus a spread of roughly 0.25% on buys and 0.50% on sells; recurring buys 0% after the first 7 days; ACH and wires free; one free on-chain withdrawal per month
Custody
Custodial, full-reserve, in-house cold storage with monthly proof of reserves; withdraw on-chain (one free send per month) or over Lightning; no user multisig product
Best for
US savers (outside New York and Nevada) who want zero-fee dollar-cost averaging from a transparent bitcoin-only company
Pros
  • Recurring buys are 0% after the first week and one on-chain withdrawal per month is free
  • Monthly on-chain proof of reserves and audited public financial statements for 2024 and 2025
  • In-house full-reserve custody with SOC 1 and SOC 2 Type II reports, plus Lightning and a cash account that pays interest in bitcoin
Cons
  • One-time buys cost 1% plus a spread, so a lump-sum purchase runs about 1.25% all-in
  • Not available to residents of New York or Nevada
  • Bitcoin only, US only, and no self-custody or multisig product of its own

Open a River account Read our review

Swan Bitcoin

Bitcoin-only savings plans with free withdrawals, IRAs and vaults

Coins
Bitcoin only
Fees
1% on buys and 1% on sells, first $250 of buys fee-free; $0 bitcoin and cash withdrawals; 0.03%/month custody fee if you leave coins with Swan, waived with auto-withdrawals on
Custody
Custodial via regulated third-party custodians (BitGo Trust; Bakkt for New York; Equity Trust for IRAs); free automatic withdrawals to your own wallet; Swan Vault 2-of-3 multisig where you hold two keys
Best for
Long-term savers who want a bitcoin-only plan that automatically moves coins to their own wallet, or a bitcoin IRA
Pros
  • Free withdrawals plus an auto-withdraw feature that waives all custody fees
  • Client bitcoin held in segregated accounts at regulated custodians and never lent out
  • Broad range for holders: Swan IRA, Swan Vault multisig, guided self-custody, live in New York since November 2025
Cons
  • 1% each way is higher than the best alternatives, and only the first $250 is fee-free
  • Turbulent recent history: 2024 IPO cancellation and layoffs, litigation, and a pending 2026 suit from the Prime Trust estate
  • No published proof of reserves

Open a Swan Bitcoin account Read our review

Crypto.com

All-in-one app: 400+ coins, Visa card, stocks; fees shown at checkout

Coins
400+ cryptocurrencies, plus US stocks, ETFs and prediction markets
Fees
App buys are spread-based with fees shown only at checkout; ACH deposits free; Level Up subscription from $4.99/month removes trading fees up to $20,000/month; Exchange maker/taker advertised as low as 0.08%/0.18%
Custody
Custodial (1:1 reserves claimed); withdraw to whitelisted addresses; separate self-custody Crypto.com Onchain wallet app
Best for
People who want one app for crypto, stocks, a rewards card and staking, and do not mind spread-based pricing
Pros
  • Broad licensing and certifications: FinCEN MSB, state licenses, MiCA (Malta), ISO 27001, SOC 2 Type II
  • SEC closed its investigation with no action in March 2025; all 483 victims of the 2022 hack were reimbursed
  • Free ACH in and out, plus a genuine self-custody companion app
Cons
  • No published trading-fee schedule for the App; the cost is a spread plus a fee you only see in the order preview
  • Not available in New York (US)
  • Proof of reserves is stale (last attestation December 2022) and perks depend heavily on the CRO token

Open a Crypto.com account Read our review

Local Coin Swap

Peer-to-peer marketplace: coins sit in escrow, not a company wallet

Coins
Bitcoin plus a range of other assets, traded directly between users
Fees
Makers pay a percentage fee on completed trades; takers responding to an existing offer generally pay none. The price spread a counterparty sets is usually the larger cost, so check current rates on the site before trading
Custody
Non-custodial: coins are held in escrow released to your own wallet on completion, so there is no pooled company balance to lose or freeze
Best for
Buyers whose payment method or country is not served by a bank-linked exchange, and anyone who wants coins to land in their own wallet rather than an account balance
Pros
  • Non-custodial escrow: no company wallet holding your balance
  • Works with payment methods and in regions that bank-linked exchanges will not serve
  • Coins settle to your own wallet rather than an internal account balance
Cons
  • Counterparty risk replaces exchange risk: vet the trader before committing
  • Reversible payment methods can be charged back after you release a trade
  • Prices carry a spread, so it is usually dearer than a spot exchange

Open a Local Coin Swap account Read our review

CoinZoom

US exchange app with a CoinZoom Visa card for spending crypto

Coins
Dozens of cryptocurrencies, plus the ZOOM token and a Visa debit card
Fees
Instant buys 0.75%-1.49%; order-book trading 0.44% maker / 0.60% taker before ZOOM-token discounts; ACH free, cards 3.99%; bitcoin withdrawals a flat 0.0005 BTC
Custody
Custodial (hot, warm and cold wallets; SOC 2 Type II claimed); no proof of reserves; deposits carry holds of up to 7 days before funds or crypto can leave
Best for
People who specifically want a Visa card that spends crypto; not a low-cost way to buy and hold bitcoin
Pros
  • A US company with money transmitter licences in about thirty states, active in September 2026
  • Free bank deposits and withdrawals
  • A Visa card that spends crypto, usable without buying the ZOOM token
Cons
  • A flat 0.0005 BTC bitcoin withdrawal fee, plus holds of up to seven days, makes moving small amounts to your own wallet very expensive
  • Every fee discount and card reward depends on ZOOM, an illiquid in-house token about 93% below its peak
  • No proof of reserves, a 2.5 Trustpilot score driven by stuck-funds complaints, and help pages that contradict each other

Open a CoinZoom account Read our review

Uphold

Trade between crypto, precious metals and currencies in one account

Coins
300+ crypto assets, plus US stocks, precious metals and national currencies
Fees
A spread built into the price: 1.8%-1.95% on bitcoin per Uphold's fee schedule, plus $0.99 on trades under $500; ACH deposits free, cards 3.99%; bitcoin withdrawals cost a 0.00004 BTC network fee
Custody
Custodial, with a self-published real-time reserves page (no independent audit found); bank-funded bitcoin cannot be withdrawn for up to 5 business days; optional paid Vault multisig supports bitcoin
Best for
People who want crypto, stocks, metals and currencies in one app and accept paying more for bitcoin
Pros
  • Free bank deposits, and bitcoin withdrawals cost only a small fixed network fee
  • Publishes its reserves in real time and says it does not lend customer funds
  • One account for crypto, stocks, metals and currencies, with an optional multisignature bitcoin vault
Cons
  • Expensive for bitcoin: a 1.8%-1.95% spread plus $0.99 on trades under $500, so a small buy costs around 4%
  • Not available in New York, no new accounts in Louisiana, and bank-funded bitcoin cannot be withdrawn for up to five business days
  • A $5 million New York settlement in 2026 and a sanctions settlement in 2023, plus steady complaints about restricted accounts

Open a Uphold account Read our review

Bitcoin Well

Non-custodial: bitcoin sent straight to your own wallet

Coins
Bitcoin only
Fees
1.2% spread on buys and sells, built into the quoted price; no withdrawal, account or deposit fees; ACH bank transfer only
Custody
Non-custodial: purchases are sent to your own wallet and the company never holds your bitcoin; a US dollar balance, if you fund one, is held by them
Best for
People who already have a wallet and want every purchase to land in it, and can wait about three business days
Pros
  • Bitcoin goes straight to your own wallet: no exchange holding it and no withdrawal step
  • One clear price with no withdrawal, account or deposit fees: a 1.2% spread in the US, 1.5% in Canada
  • Bitcoin only, a public company with published financials, and no reported hacks
Cons
  • You need a wallet before your first purchase, and mistakes cannot be undone
  • Funded by ACH bank transfer in the US, about three business days to arrive, or by Interac e-Transfer or cash vouchers in Canada; no app, and limits are not published
  • A small, thinly funded company, and it does not publish which US states it serves

Open a Bitcoin Well account Read our review

Read the full reviews and our side-by-side notes on the Bitcoin Exchanges Compared page.

If you would rather be pointed at two or three, our three-question wizard narrows the list to the exchanges that serve where you live.

Fees to watch for

The advertised trading fee is rarely the whole cost. Four charges add up, and the ones that are not labeled “fee” are often the largest.

FeeWhat it isTypical range
Trading feeA percentage of each buy or sell, shown at checkout.0% to about 1.5% depending on exchange and order type
SpreadThe gap between the price you pay and the market price, hidden inside the quote. Simple “buy” buttons usually have wider spreads than the advanced trading screen.Roughly 0.5% to 2%
Deposit and withdrawal feesCharged for moving dollars in or out. ACH is usually free; cards and wires cost more.Free to 4%
Network feePaid to Bitcoin miners when you withdraw coins to your own wallet. Set by network demand, not the exchange, though some exchanges add a markup.Under a dollar to a few dollars

The simple test: note the market price on a site like CoinGecko, place a $100 buy, and see how much bitcoin you actually received. The difference is your true all-in cost.

After you buy

Lock down the account. Turn on two-factor authentication with an authenticator app rather than text messages, use a unique password, and be suspicious of any call, text, or email claiming to be your exchange. Nobody legitimate will ever ask you to move coins to a “safe wallet” for them. Keeping Your Bitcoin Safe covers the rest.

Know the tax rules. The IRS treats bitcoin as property. Buying and holding is not a taxable event, but selling, spending, or trading it for another coin is, and you owe tax on any gain. Exchanges now send tax forms to you and the IRS. Bitcoin and Taxes explains what to track.

Then leave it alone. The most common beginner mistake after buying is checking the price forty times a day and selling in a panic. Decide in advance how much you plan to hold and for how long, and let the plan do the work.

A note on how we make money: some of the exchange links on this site are affiliate links, which means we may earn a commission if you open an account through them, at no extra cost to you. It does not change which exchanges we recommend or what we say about them. Details are in our affiliate disclosure.

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